Blue Williams

Branding, print, and digital design for an established regional law firm.

Blue Williams Branding

Blue Williams is a well-known defense law firm in the Greater New Orleans area. They represent a wide range of practice areas and specialize in healthcare, employment, insurance, and casualty litigation. Beginning in late 2019 and throughout 2020, I developed a complete rebrand for the firm including a new identity, collateral, brand guide, and advertising materials.

Client
Blue Williams
Agency
Deep Fried Advertising
Active
2019-present
Role
  • Lead Designer
Work
  • Branding
  • Print Design
  • Digital Design
Blue Williams Logo
Blue Williams Logo
Blue Williams Logo
Blue Williams Logo

The rebrand was an exciting, dramatic shift from their previous look with a transition to a modern sans-serif typeface that balances sharp angles and gentle curves. This speaks to the firm’s serious yet approachable attitude towards the practice of law and how they treat their clients. In addition to the primary logo, I created a suite of secondary lockups.

Blue Williams Logo Lockup
Blue Williams Logo Lockup
Blue Williams Logo Lockup
Blue Williams Logo Icon
Blue Williams Colors

The new color palette for Blue Williams is inspired by Pantone’s 2020 Color of the Year: Classic Blue – a serendipitous time to rebrand a company with “Blue” in its name. Cobalt is the primary and most prominent color that sets the foundation for the brand. Azure serves as the middle tone and second color in the logo. Arctic is the icy accent; followed by Navy, the grounding tone.

Blue Williams Pattern
Blue Williams Pattern
Blue Williams Pattern
Blue Williams Pattern
Blue Williams Brand Guide
Blue Williams Stationery
Blue Williams Banner
Blue Williams Social Profile
Blue Williams Promotional Mockup
Blue Williams Promotional Mockup