Restore the Coast. Protect their Future.
Editorial & digital design for an awareness campaign on the effects of coastal land loss for future generations of Louisiana communities.
Restore the Coast. Protect their Future. was a commercial and digital campaign that ran during Superbowl LIII in early 2019. I designed and formatted a campaign report that tells the story behind the work and the audience’s reception to it. The book serves as an awareness and promotional piece that was given to legislators and policymakers.
- Client
- Restore The Mississippi River Delta
- Agency
- Deep Fried Advertising
- Active
- 2019
- Role
- Lead Designer
- Work
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- Editorial Design
- Digital Design
The report begins with Louisiana’s land loss crisis and explains the importance of the coast as a vital source for the people, wildlife, and economy of the state. The core message implores that the current rate of land loss threatens the future of Louisiana’s coast for its children and grandchildren who call this place home.
Next, the report dives into the commercial production of the campaign including the script, filming locations, and the kids who starred in the commercial. Audience feedback, pullquotes, and stats are sprinkled throughout the piece. Comments were received from people in all areas of Louisiana. Learn more at RestoreTheCoast.org
The report ends with a hopeful message: there are several restoration projects and programs occuring across the coast to combat land loss - with a call to action to advocate and support the continuation of these efforts.
In early 2019, we ran a display ad campaign. The creative was split into two target audiences: Parents and Voters. The Parent creative focused on children while the Voter creative focused on land loss. Both end with a CTA to submit a response on the campaign website.
Creative A:
Parents and Family
Creative B:
Voters and General Public
Finally, I created a half-page advertisement that was placed in the 2019 New Orleans Film Festival program.
