Pain Intervention Center

Branding, print, and digital design for an interventional pain management physician.

The Pain Intervention Center provides minimally invasive procedures for spine, neck, and back pain. Dr. Waring is an expert in the field of interventional pain management without the use of opioids. His treatments have helped hundreds of patients find relief and manage their pain, and he and his staff take pride in providing a safe and comfortable atmosphere.

Client: Patrick Waring, M.D.

Agency: Deep Fried Advertising

Active: 2015-2021

Role

Lead Designer
Developer

Work

Branding
Print Design
Digital Design
UX Strategy
Website Design
Website Development

In 2015, I developed a brand refresh for the Pain Intervention Center including a new logo and website. The logo represents the sophistication and precision of Dr. Waring’s practice and expertise with the subtle abstraction of a spine and light typographic treatment. I also designed marketing materials including brochures, billboards, and advertisements.

Pain Intervention Center Brochure

Pain Intervention Center Brochure

Pain Intervention Center Brochure

Pain Intervention Center Brochure

Pain Intervention Center Stationery

Pain Intervention Center Ads

Pain Intervention Center Ads

Pain Intervention Center Website

Pain Intervention Center Website

Pain Intervention Center Website

Pain Intervention Center Website

In 2019, we ran displays ads to convert new patients and increase appointments. The creative was split into two concepts: Dr. Waring and a figurative representation of back pain. Both versions had similar messaging but were fine-tuned to accompany the imagery. The doctor creative had messaging about himself and his treatments. The x-ray creative was about chronic pain management. Both included a CTA to call the office.

Creative A:
Doctor

Pain Intervention Center Digital Ads

Pain Intervention Center Digital Ads

Creative B:
Back Pain

Pain Intervention Center Digital Ads

Pain Intervention Center Digital Ads