A playful and comprehensive redesign for a large animal welfare organization.
The Louisiana SPCA is a non-profit organization with the mission to promote, protect, and advance the well-being of companion animals in the Greater New Orleans community. Since 1888, it’s the oldest and most comprehensive animal welfare group in the state.
- Louisiana SPCA
- Deep Fried Advertising
- Lead Designer
- UX Strategy
- Website Design
Their previous website platform was challenging to edit in the backend. The content structure and flow was also challenging for users to navigate on the frontend. I worked with our team to create a UX strategy including an improved sitemap and website design using WordPress & Gutenberg block editor. Their new website is more user-friendly and intuitive for various team members to confidently manage.