Boeing Center at Tech Port
Identity and style guide for the sponsorship of a multi-purpose exhibition center.
In 2023 Boeing partnered with the Kelly Heritage Foundation and Port San Antonio in Texas to advance STEM education and workforce development. The Port’s exhibition center was renamed to Boeing Center at Tech Port. I partnered with the brand team to develop the logo and brand guidelines.
- Client
- The Boeing Company
- Active
- 2022
- Role
- Lead Designer
- Work
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The identity includes two lockups to provide flexiblity for varying sizes and shapes of signage, wayfinding, and digital placements. Careful consideration was made to determine the spatial relationship between the Boeing wordmark and the name of the center. Researching stadiums and arenas with corporate naming rights helped inform placement and alignment of the text.
