Restore the Coast. Protect their Future. was a commercial and digital campaign that ran during Superbowl LIII in early 2019. I designed this book as a report of that campaign that tells the story behind the work and the audience's reception. This book serves as an awareness and promotional piece that was given to policymakers and legislators.
- Restore The Mississippi River Delta
- Deep Fried Advertising
- Years Active
- Lead Design
- Report, Print/Digital Advertising
The report begins with Louisiana's land loss crisis and explains the importance of the coast as a vital source for the people, wildlife, and economy of the state. The core message implores that the current rate of land loss threatens the future of Louisiana's coast for its children and grandchildren who call this place home.
Next, the report dives into the commercial production of the campaign inluding the script, filming locations, and the kids who starred in the ad. Audience feedback and pullquotes are sprinkled throughout the report. The comments were received from people in all areas of Louisiana who responded to the campaign at RestoreTheCoast.org
The report ends with a hopeful message: there are several restoration projects and programs occuring across the coast - with a call to action to advocate for these continuing efforts.
2020 Bronze Addy, New Orleans Ad Club
In early 2019, we ran a digital campaign through news outlets and Google display advertising. The creative was split into two target audiences: Parents and Voters. The Parent creative focused on children while the Voter creative focused on land loss. Both end with a CTA to submit a response on the campaign website.
Parents and Family
Voters and General Public
Lastly, I created a half-page advertisement was placed in the 2019 New Orleans Film Festival program booklet.