The Pain Intervention Center provides minimally invasive procedures for spine, neck, and back pain. Dr. Waring is an expert in the field of interventional pain management without the use of opioids. His treatments have helped hundreds of patients find relief and manage their pain, and he and his staff take pride in providing a safe and comfortable atmosphere.
- Client
- Patrick Waring, M.D.
- Agency
- Deep Fried Advertising
- Years Active
- 2015-2020
- Role
- Lead Design, UX Strategy, Development
- Work
- Branding, Collateral, Brochures, Billboards, Website, Print/Digital Advertising
In 2015, I developed a brand refresh for the Pain Intervention Center including a new logo and website. The logo represents the sophistication and precision of Dr. Waring's practice and expertise with the subtle abstraction of a spine. I also designed marketing materials such as brochures, billboards, and advertising.
In 2019, we ran a digital campaign with A/B testing. The creative was split into two concepts: Dr. Waring as himself, and a figurative representation of back pain. Both versions had similar messaging but were fine-tuned to accompany the imagery. The doctor creative had messaging about himself and his treatments. The x-ray creative was about chronic pain management. Both included a CTA to call the office.
Creative A:
Doctor
Creative B:
Back Pain
