Kelsey Abbate

Pain Intervention Center

Pain Intervention Center Logo
Client
Patrick Waring, M.D.
Agency
Deep Fried Advertising
Years Active
2015-2020
Role
Lead Design, UX Strategy, Development Team
Work
Branding, Collateral, Brochures, Billboards, Website, Print/Digital Advertising
WWW
PainInterventionCenter.com

The Pain Intervention Center provides minimally invasive procedures for spine, neck, and back pain. Dr. Waring is an expert in the field of interventional pain management without the use of opioids. His treatments have helped hundreds of patients find relief and manage their pain, and he and his staff take pride in providing a safe and comfortable atmosphere for the procedures.

Pain Intervention Center Logo

In 2015, I developed a revamped brand for the Pain Intervention Center including a new logo and website. The logo represents the sophistication and precision of Dr. Waring's practice and expertise, along with subtle abstraction of a spine. I also designed marketing materials such as brochures, billboards, and advertising.

Pain Intervention Center Brochure
Pain Intervention Center Brochure
Pain Intervention Center Brochure
Pain Intervention Center Brochure
Pain Intervention Center Stationery
Pain Intervention Center Ads
Pain Intervention Center Ads
Pain Intervention Center Website

In 2019, we ran a digital campaign. The creative was split into two focuses: Dr. Waring himself, and a figurative representation of back pain. Both versions had similar messaging but fine-tuned to accompany the imagery. The doctor creative had messaging about himself and his treatments. The x-ray creative was about managing chronic pain. Both creative included a CTA to call the office.

Creative A:
Doctor

Pain Intervention Center Digital Ads Pain Intervention Center Digital Ads

Creative B:
Back Pain

Pain Intervention Center Digital Ads Pain Intervention Center Digital Ads
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