Kelsey Abbate

Envisioning Our Future Coast

Envisioning Our Future Coast Website
Client
Walton Family Foundation
Agency
Deep Fried Advertising
Years Active
2019-2020
Role
Lead Design, UX Strategy
Work
Website Design
WWW
OurFutureCoast.org

Envisioning Our Future Coast is a storytelling website with the purpose of awareness and education about the future of Louisiana's disappearing coastline. It's a project of the Walton Family Foundation with support from Restore the Mississippi River Delta. The website is based on WFF fellow Dr. Donald Boesch's groundbreaking report about the prospect of a smaller, yet productive coast in the decades to come. This website tells one aspect of a much bigger story surrounding climate change, disappearing land, and coastal restoration.

Envisioning Our Future Coast Website

Due to the complexity of the content, and the story we needed to tell, an initial storyboard was created to map out the flow from beginning to end. Our goal was to keep the user interested without bogging them down with overly-scientific information and lengthy content.

Envisioning Our Future Coast Website

Once the storyboard was finalized, I began the design. My vision for the website was inspired by the dramatic style of storytelling / awareness campaign websites. Dark, moody backgrounds with slow transitions allowed us to control the user's pace and create an immersive experience. Large, colorful imagery and video clips of dramatic landscapes, wildlife, community, and culture bring the story to life and keep the user engaged. Bright neon colors and strong typography express urgency and alertness.

Envisioning Our Future Coast Website
Envisioning Our Future Coast Website
Envisioning Our Future Coast Website
Envisioning Our Future Coast Website
Envisioning Our Future Coast Website
Envisioning Our Future Coast Website

The website is grouped into three parts: 1) The issue Louisiana currently faces with coastal land loss as a result of man-made actions over the past century, the actions that need to be taken to stave off further erosion, and the possibilities for a hopeful and abundant future; 2) The six major basins that make up south Louisiana, their unique importance, and the restoration efforts that support their wellbeing and; 3) Share-to-social tools and links for further information.

Experience it for yourself at OurFutureCoast.org

 

GD USA Logo2020 American Web Design Award

Envisioning Our Future Coast Website
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